Maximum Beauty is the ultimate beauty service company; servicing professional and amateur bodybuilders, and brides-to-be around the globe. Founded by recently engaged, Sarah Lyon, who plays a prominent roll in the fitness and bodybuilding industry. She understands the ins, the outs and the differences between stage glam and wedding glam.

As a former competitor, current IFBB Pro. League/NPC reporter for NPC News Online, bride-to-be herself, and host of #TheBikiniShow, Sarah Lyon has an in-depth insight of what it feels, means and needs to look your absolute best on your BIG day, whether that be on stage or down the aisle.