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Maximum Beauty is the ultimate beauty service company; servicing professional and amateur bodybuilders, and brides-to-be around the globe. Founded by recently engaged, Sarah Lyon, who plays a prominent roll in the fitness and bodybuilding industry. She understands the ins, the outs and the differences between stage glam and wedding glam.
As a former competitor, current IFBB Pro. League/NPC reporter for NPC News Online, bride-to-be herself, and host of #TheBikiniShow, Sarah Lyon has an in-depth insight of what it feels, means and needs to look your absolute best on your BIG day, whether that be on stage or down the aisle.
Maximum Beauty 2022 Schedule:
October 1 | NPC Southern Muscle Showdown - Dalton, GA
October 22 | IFBB/NPC Night of Champions - Chattanooga, TN
November 5 | IFBB Arizona Pro/Rising Phoenix World Championships - Phoenix, AZ
December 3 | NPC Mid-American Winter Classic - Waukegan, IL
December 13-15 | Amateur Olympia - Las Vegas, NV
December 15-18 | Mr. Olympia - Las Vegas, NV