We are here to
Our Story
Maximum Beauty is the ultimate beauty service company; servicing professional and amateur bodybuilders, and brides-to-be around the globe. Founded by recently wed, Sarah McKeehan, who plays a prominent roll in the fitness and bodybuilding industry. She understands the ins, the outs and the differences between stage glam and wedding glam.
As a former competitor, current IFBB Pro. League/NPC reporter for NPC News Online, and host of #TheBikiniShow, Sarah McKeehan has an in-depth insight of what it feels, means and needs to look your absolute best on your BIG day, whether that be on stage or down the aisle.
Our Services
Maximum Beauty 2023 Schedule:
June 10th | NPC Battle At The River | Chattanooga, TN
June 10th | NPC Sun City Showdown | Phoenix, AZ
June 24th | NPC Dennis James Classic | Scottsdale, AZ
July 21-22nd | NPC Masters Nationals | Pittsburgh, PA
July 22nd | NPC Phoenix Iron Games | Phoenix, AZ
July 28-29th | NPC USA Championships | Las Vegas, NV
August 5th | Europa Phoenix | Phoenix, AZ
August 12th | NPC Tennessee State Championships | Chattanooga, TN
August 19th | IFBB/NPC Nashville Fit Show | Nashville, TN
August 30th-September 3rd | NPC North American Championships | Pittsburgh, PA
September 30th | IFBB/NPC Arizona Pro | Chandler, AZ
October 7th | IFBB/NPC Southern Muscle Showdown | Dalton, GA
October 7th | NPC Whitney Jones Classic | Mesa, AZ
October 21st | IFBB/NPC Chattanooga Night of Champions | Chattanooga, TN
November 2nd-5th | Mr. Olympia | Orlando, FL
December 2nd | NPC Mid-American Winter Classic | Waukegan, IL
Maximizing your natural beauty
Transformation by Maximum Beauty/Bridal artist Mel and stylist Nikki


Transformation by Maximum Beauty/Bridal artist Mel
Transformation by Maximum Beauty artist Marissa



