We are here to
Our Story
Maximum Beauty is the ultimate beauty service company; servicing professional and amateur bodybuilders, and brides-to-be around the globe. Founded by recently engaged, Sarah Lyon, who plays a prominent roll in the fitness and bodybuilding industry. She understands the ins, the outs and the differences between stage glam and wedding glam.
As a former competitor, current IFBB Pro. League/NPC reporter for NPC News Online, bride-to-be herself, and host of #TheBikiniShow, Sarah Lyon has an in-depth insight of what it feels, means and needs to look your absolute best on your BIG day, whether that be on stage or down the aisle.
Our Services
Maximum Beauty 2022 Schedule:
June 11 | NPC Battle At The River - Chattanooga, TN
June 17-18 | NPC Jr. Nationals - Chattanooga, TN
June 30-July 2 | NPC Universe - Teaneck, NJ
July 16 | IFBB/NPC Atlanta Pro - Atlanta, GA
July 20-24 | NPC Masters Nationals - Pittsburgh, PA
August 13 | NPC Tennessee State Championships - Chattanooga, TN
August 20 | IFBB/NPC Nashville Fit Show - Nashville, TN
August 31-September 3 | NPC North American Championships - Pittsburgh, PA
September 10 | IFBB/NPC Savannah Pro - Savannah, GA
October 1 | NPC Southern Muscle Showdown - Dalton, GA
October 22 | IFBB/NPC Night of Champions - Chattanooga, TN
November 5 | IFBB Arizona Pro/Rising Phoenix World Championships - Phoenix, AZ
December 3 | NPC Mid-American Winter Classic - Waukegan, IL
December 15-18 | Mr. Olympia - Las Vegas, NV
Maximizing your natural beauty
Transformation by Maximum Beauty/Bridal artist Mel and stylist Nikki
Transformation by Maximum Beauty/Bridal artist Mel
Transformation by Maximum Beauty artist Marissa
